Good Soil Forum 2024

• Workshop A - McDermott Concert Hall (Meyerson Symphony Center) - Brand Like a Boss: Storytelling Secrets for Business Growth
  • Your brand is more than a logo—it’s a movement. Learn how to tell a compelling brand story that attracts customers, builds loyalty, and turns your business into a household name.
• Workshop B - Hamon Hall (Winspear Opera House) - Reinvent & Rise: Shifting Into a New Market or Business
  • Thinking about a pivot? Whether you're evolving your brand, entering a new industry, or building your next big idea, this session will show you how to make the leap strategically. Learn how to transition from one business or category into another—without losing momentum. Discover how to reintroduce yourself to your audience, expand into new markets, and build a brand that’s ready for what’s next.
• Workshop C - Grand Hall (Hall Arts Hotel) - Collaboration is King: The Power of Partnerships in Business
  • You don’t have to do it alone. Learn how to forge strategic partnerships, collaborate with other brands, and create powerful business alliances that drive growth and visibility.
• Workshop D - Horchow Hall (Meyerson Symphony Center) - Be Seen, Be Heard: Leveraging Media & Press to Grow Your Brand
  • From social media to major media outlets, your business deserves the spotlight. This session will teach you how to pitch your story, get featured in the right places, and use media to build your brand.

• VIP, Executive Platinum and Legacy Luncheons, Invite Only

• Workshop A - McDermott Concert Hall (Meyerson Symphony Center) - Sustainable Growth Strategies: Thriving Beyond Year One
  • Surviving the startup phase is just the beginning—now it’s time to scale. Learn the secrets to sustainable, long-term growth, including financial planning, customer retention, and scaling at the right pace for your business.
• Workshop B - Hamon Hall (Winspear Opera House) - The Gatekeeper’s Guide: How Entrepreneurs Can Show Up, Stand Out, and Seize Every Opportunity
  • As an entrepreneur, every interaction is a chance to open doors, secure deals, and build powerful relationships—but only if you know how to show up and maximize the moment. In this exclusive workshop, learn the insider strategies shared by top gatekeepers—those who manage access to industry leaders and decision-makers—to navigate high-stakes environments confidently and purposefully.
• Workshop C - Grand Hall (Hall Arts Hotel) - The People Factor: Building a Winning Team
  • No business succeeds alone. Learn how to attract top talent, build an effective team culture, and develop leadership skills that help your business thrive. Whether you’re hiring your first employee or managing a growing team, this session will provide actionable strategies to help you lead with confidence.
• Workshop D - Horchow Hall (Meyerson Symphony Center) - Adapting & Thriving: Staying Agile in a Changing Market
  • Markets shift, trends change, and challenges arise—but the best businesses know how to pivot. This workshop will teach you how to embrace agility, make data-informed decisions, and turn obstacles into opportunities for growth.

• Workshop A - McDermott Concert Hall (Meyerson Symphony Center) - Digital Game Changer: Leveraging AI for Business Growth
  • In today’s world, AI isn’t optional—it’s essential. Learn how to embrace digital transformation, use AI tools, automate workflows, and integrate tech solutions that take your business to the next level. No tech background? No problem. This session is built for entrepreneurs looking to grow smarter, not harder.
• Workshop B - Hamon Hall (Winspear Opera House) - Protecting Your Business: Cybersecurity & Data Privacy Basics
  • From online transactions to customer data, cybersecurity is a must for every business. This workshop will simplify cybersecurity best practices, protect you from cyber threats, and help you build trust with customers by keeping their data safe.
• Workshop C - Grand Hall (Hall Arts Hotel) - Tech Your Way to Capital: How Innovation Attracts Investment
  • Want to get investors’ attention? Show them you’re future-ready. This session breaks down how smart use of AI, automation, and digital platforms can make your business more fundable. From improving your financial story with data-driven insights to leveraging fintech tools and digital marketplaces for alternative funding, learn how tech can be your strongest asset in securing the capital you need to grow.
• Workshop D - Horchow Hall (Meyerson Symphony Center) - From Hustle to Empire: Scaling Your Business the Right Way
  • Growing a business is more than just adding customers—it’s about scaling sustainably. Learn the strategies to expand your operations, secure funding, and build a business that works for you, not the other way around.

• Workshop A - McDermott Concert Hall (Meyerson Symphony Center) - The Equity Playbook: Winning in Business & Beyond
  • Access to capital, contracts, and connections isn’t a mystery—it’s a strategy. Learn how to navigate supplier diversity programs, secure game-changing partnerships, and build a business that drives both profits and impact.
• Workshop B - Hamon Hall (Winspear Opera House) - Numbers Don’t Lie: Mastering Data to Grow & Scale
  • Successful businesses don’t guess—they track, measure, and adapt. This session breaks down how to use data insights to make smarter decisions, increase revenue, and attract investors without being a numbers expert.
• Workshop C - Grand Hall (Hall Arts Hotel) - Beyond the Hustle: Building Accountability Systems That Drive Results
  • Vision is nothing without execution—and execution thrives on clarity. In this hands-on session, you'll learn how to build the metrics and accountability systems that separate the good from the great. Discover how to set meaningful KPIs, use tracking tools to stay aligned, and create routines that keep your team focused and your business moving forward, even in chaos.
• Workshop D - Horchow Hall (Meyerson Symphony Center) - Innovate or Get Left Behind: Future-Proofing Your Business
  • The most successful entrepreneurs don’t chase trends—they create them. Learn how to stay ahead of industry shifts, embrace innovation, and position your business for long-term success.

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