3 Days to TRANSFORM your business, your community, and your life.

June 12-14, 2025 | AT&T Performing Arts Center | Dallas, Texas.
23 days:16 hours:17 Minutes
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23 days:16 hours:17 Minutes
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Meet Our Theme & Confirmed 2025 Good Soil Forum Speakers

The world is shifting and the economy is evolving. In an era of change, uncertainty, and rapid digital transformation, entrepreneurs, investors, and thought leaders are uniting to provide strategies for business growth and ownership. Good Soil Forum 2025 is more than a conference—it’s an ecosystem where innovators, momentum builders, and wealth creators come together to fund, mentor, and elevate the next generation of entrepreneurs.

  • This is where leaders advise.
  • This is where capital finds vision.
  • This is where businesses move beyond survival—to lasting impact.
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Good Soil Forum Speakers
Dallas Host Committee
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Session
Session
Access to Capital
AI for the Harvest
Host/MC
IP and Legal Strategies
Main Session
Market Readiness Sonata
Multigenerational Entrepreneurship
Sound of Support
The REAL in Real Estate
Wellness Entrepreneurship

all speakers

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Linda Clemons®

Sales and Body Language Expert at Sisterpreneur®️ Inc.

Speaker
Host Committee
Moderator

Linda Clemons® is the CEO of Sisterpreneur® Inc. and one of the world’s top body language and sales experts. With clients that include Louis Vuitton, Christian Dior, Coca-Cola, JP Morgan Chase, and even the FBI, Linda is trained in Analytic Interviewing and Statement Analysis™—tools that detect deception and enhance communication.

Her impact spans corporate, governmental, and entertainment industries. She has shared stages with Oprah Winfrey, President Obama, and Steve Wozniak and has been recognized with the Office Depot National Entrepreneur Award and Mindvalley’s 2024 Global Speaker of the Year. Linda’s powerful presence and transformational teachings continue to influence leaders across industries.

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Wallstreet Trapper

Financial Literacy Advocate for Personal Financial Freedom

Speaker
Host Committee
Moderator

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Jerry Lorenzo

Founder and Creative Director of Fear of God

Speaker
Host Committee
Moderator

Jerry Lorenzo is the founder of Fear of God, a luxury fashion house redefining American design. With sub-brands Fear of God Essentials and Fear of God Athletics, Lorenzo has built a fashion empire rooted in timeless style, faith, and cultural expression. His work has been featured at the Met Gala’s In America: A Lexicon of Fashion and debuted at the Hollywood Bowl in Los Angeles.

Lorenzo has collaborated with Nike, Adidas, Birkenstock, and Ermenegildo Zegna, and has designed for global stars like Kanye West, Justin Bieber, and Kendrick Lamar. Recognized as GQ’s Maverick of the Year and WSJ Magazine’s Fashion Innovator, Jerry is a force reshaping fashion with authenticity and a deeply personal creative vision.

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Bryant Alexander

Executive Coach and Mindfulness Instructor

Speaker
Host Committee
Moderator

Bryant Alexander Jr. is the founder of Reframe and brings over a decade of experience in leadership and executive coaching. He operates at the intersection of coaching, mindfulness, and neuroscience to elevate individuals and organizations. His evidence-based and strategic coaching approach empowers clients to build resilience, align personal values with professional goals, and achieve long-term success. His client list includes major companies such as Calm, Google, and Airbnb.

Bryant tailors his coaching to meet the unique needs of leaders ranging from startup founders to seasoned executives. He is currently pursuing a Mindfulness-Based Stress Reduction (MBSR) Instructor Certification from Brown University. A passionate advocate for holistic development, Bryant is known for integrating wellness into high-performance environments and helping clients embrace growth through every stage of their journey.

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Dr. Carla J. Cooke

Entrepreneur, Forensic Psychologist, Mental Wealthness Expert

Speaker
Host Committee
Moderator

Dr. Carla J. Cooke is a global leader, entrepreneur, author, and trusted voice in the field of psychology. As CEO of Sound Psychological Assessment Center, she serves as an expert witness in cases involving workplace discrimination, sexual assault, child welfare, and personal injury. A nationally and internationally recognized speaker, she advocates for trauma-informed psychological evaluations and mental health practices rooted in equity.

Dr. Cooke empowers faith-based entrepreneurs to lead with wholeness through her signature mental wealthness® framework and her Business of You® Incubator—a restorative space for personal and spiritual growth. She also provides thought leadership at the intersection of faith and mental health, serving as a consultant, workshop presenter, and mental health ministry coordinator within her church community.

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Lanny Smith

Founder of Actively Black

Speaker
Host Committee
Moderator

Lanny Smith is the founder of Actively Black, a PREMIUM athleisure wear brand that he launched in 2020 to uplift and re-invest into the Black community. In 4 years, Actively Black has grown exponentially and been recognized as 1 of the fastest-growing athleisure brands and black-owned brands in America.

As a former professional basketball player, a career-ending knee injury cut short his NBA career in his rookie season and led Lanny to begin his journey into entrepreneurship. Ad Age has recognized Actively Black as Breakout Brand Leader, Inc. Magazine’s Best in Business, and featured in Fast Company, Forbes, LA Times, NY Times, Business Insider, Essence, and more. Actively Black has collaboration partnerships with Disney, Marvel, the Muhammad Ali Estate, the Bob Marley Estate, the Tupac Shakur Estate, FUBU, and others. Most recently, Actively Black outfitted Team Nigeria for the 2024 Summer Olympics in Paris. Lanny’s vision is to create a global brand that connects and uplifts the entire Diaspora through Actively Black. His mentality towards this goal is, "It is time to stop asking for a seat at the table and build our own table.

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Cliff Worley

Head of Portfolio Marketing at Kapor Capital

Speaker
Host Committee
Moderator

Cliff Worley is an accomplished marketing leader and growth advisor to startups. As Head of Portfolio Marketing at Kapor Capital, he provides strategic coaching to help VC-backed companies effectively go to market and scale customer acquisition.

Cliff is also the creator and author of Cliff Notes AI, a highly regarded AI newsletter that delivers the most essential and cutting-edge AI news without the fluff, keeping readers informed and up-to-date on the rapidly evolving world of artificial intelligence.

Cliff serves on the boards of two esteemed organizations: The NASDAQ Entrepreneurial Center, a non-profit that educates, innovates, and connects aspiring and current entrepreneurs, and VC Platform, the largest group of platform professionals in the venture capital industry, representing over 2,000 global firms managing $2.61 trillion in assets.

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Martin Ekechukwu

Celebrity Brand Builder, Strategist, and Marketer

Speaker
Host Committee
Moderator

Martin Ekechukwu is a brand strategist, media expert, and Co-Founder & CEO of WHTWRKS, one of AdWeek’s Fastest Growing Agencies. Under his leadership, the agency has scaled to $6M in revenue, serving brands like Meta, Nike, Diageo, and Universal Music Group. Martin also helped grow BET’s digital business from $20M to $200M.

As Chief Strategy Officer at A-Frame Brands, Martin launched celebrity-driven brands with Naomi Osaka, John Legend, and Gabrielle Union, securing major retail deals with Target, Amazon, and Walmart. He also writes and sells unscripted TV content, proving his ability to build culturally relevant media across platforms. With an MBA from Duke and a background in microbiology, Martin’s multi-disciplinary expertise continues to drive innovation.

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Judith Ojo

Founder and CEO of HR Media & Co

Speaker
Host Committee
Moderator

Judith Ojo is the Founder and CEO of HR Media & Co., a minority women-owned HR consulting firm based in Midtown Manhattan. With over a decade of experience in human resources and recruitment, Judith leads her firm in delivering human-centered HR solutions in areas like talent acquisition, employee engagement, organizational development, and AI readiness through their proprietary AI Ready™ program. Her innovative approach and commitment to excellence earned her recognition in Marquis Who’s Who in America and as one of the Top 10 Emerging Learning & Development companies by Manage HR magazine.

Beyond her professional success, Judith is a dedicated community advocate and leader in Brooklyn. She serves on Brooklyn Community Board #12 and is involved with several organizations, including the Organization for the Advancement of Nigerians, Soroptimist International of NYC, and the American Staffing Association. A two-time college graduate, she holds a B.A. in Communications from Alabama State University and a Master’s in Public Administration from Illinois Institute of Technology. Judith is known for her deep dedication to empowering others and building inclusive, forward-thinking workplaces.

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Vusi Thembekwayo

Founder of MyGrowthFund Venture Partners

Speaker
Host Committee
Moderator

Vusi Thembekwayo is a world-renowned business speaker, investor, and founder of MyGrowthFund Venture Partners. Known for his dynamic stage presence and bold business strategy, Vusi has spoken on six continents and worked with Fortune 500 companies around the globe.

He is also the co-founder of Club 100 and School of Scale and was named GQ Business Leader of the Year in 2020. From his ventures in private equity to his features on CNBC and Bloomberg, Vusi is a true force in international business, committed to scaling innovation and unlocking human potential.

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Antonio Neves

Bestselling author of The 1-Day Method and Stop Living on Autopilot

Speaker
Host Committee
Moderator

Antonio Neves is the bestselling author of The 1-Day Method and Stop Living on Autopilot. An award-winning journalist and internationally renowned speaker, Antonio previously was a correspondent and host with major television networks including NBC, PBS, and MTV Networks.

His work and opinions have been featured on the NBC Today Show and top media outlets. Throughout his career, Antonio has helped thousands transform their lives through his books, coaching, and speaking engagements.

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Enitan Bereola

3x bestselling and 8x award-winning author

Speaker
Host Committee
Moderator

Enitan Bereola II is a 3x bestselling and 8x award-winning author whose literary works are found in the libraries of Oprah Winfrey and The Obamas. As the founder of SAINT MILES®—a platform championed by Pharrell Williams and Louis Vuitton’s investment—Enitan is building what he calls the “colorful Amazon,” a shopping sanctuary for flourishing Black and Brown-owned brands. His influence has been recognized with an NAACP Image Award nomination and collaborative work with cultural heavyweights such as Oscar-winner Matthew A. Cherry and NBA star Kyrie Irving.

A Florida A&M University alumnus, Bereola’s storytelling spans commercials, creative direction, and community building. His work has appeared in campaigns for Apple, Delta, NBCUniversal, Jordan Brand, and Bergdorf Goodman. From The White House to over 50 college campuses—including Harvard, Stanford, and Morehouse—Bereola uses his platform to break barriers and bridge cultures. He co-hosts the Gracie Award-winning Estelle Show on Apple Music, and when he’s not making waves in media, he's offering his signature “unlicensed therapy” rooted in love, faith, and fellowship.

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Letisha Bereola

Award-winning media executive and former television journalist

Speaker
Host Committee
Moderator

Letisha Bereola is an award-winning media executive and former television journalist with a decade of experience as a trusted news anchor and dynamic communicator. She is the founder of Paradigm Media Group, a podcast strategy and production company that builds platforms for visionary leaders, and serves as Director of Podcasting at WJCT Public Media.

Letisha has partnered with Academy Award-winning actors, New York Times best-selling authors, and purpose-driven entrepreneurs across finance, philanthropy, and social justice to create media that challenges norms and drives transformation.

She serves as Communications Strategist for Oberlin College’s Center for DEI Innovation & Leadership, helping lead the next era of equity-focused research and leadership in a critical time of rebuilding. A trusted voice in modern media, Letisha helps mission-aligned leaders own their stories and lead with clarity, conviction, and audacity.

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Natasha Edmonds

Executive Administrator to Baltimore Mayor Brandon M. Scott

Speaker
Host Committee
Moderator

Natasha Edmonds is the Executive Administrator to Baltimore Mayor Brandon M. Scott and Director of Administrative Services for all nine mayoral offices. Known for her meticulous execution and passion for excellence, Natasha has helped streamline operations and boost effectiveness across the city’s leadership teams.

In 2024, she was awarded the Collen Barrett Award for Administrative Excellence in the DMV region. Outside of government, Natasha is a published author, a teacher of administrative leadership, and a mentor to the next generation of professionals. Guided by faith and grace, she is committed to using her gifts to uplift others and create systems that work with compassion and clarity.

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Ryan Wilson

Co-founder and CEO of The Gathering Spot

Speaker
Host Committee
Moderator

Ryan Wilson is the Co-founder and CEO of The Gathering Spot, a private membership club designed to foster community, creativity, and culture among Black entrepreneurs and professionals. He launched TGS at just 24 years old, and has since expanded into Washington D.C., Los Angeles, and several major U.S. cities.

Ryan led the successful acquisition and later reacquisition of The Gathering Spot, making headlines for his commitment to ownership and mission-driven leadership. A featured speaker at events for Google, Goldman Sachs, and the White House, Ryan has been honored by Ebony Power 100, The Root 100, and Georgia Trend’s 500 Most Powerful Leaders.

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Jada Grandy-Mock

Author | Financial Services Expert| Community Development Innovator| Change Agent

Speaker
Host Committee
Moderator

Jada Grandy-Mock is a transformational speaker, thought leader, and accomplished corporate executive with over 25 years in the financial services industry. A recognized change agent and innovator, she has built a career creating bridges to economic opportunity for individuals, businesses, and underserved communities. As chief community impact banking officer, she led groundbreaking strategies—including a $180 million place-based investment program and multi-million-dollar social impact models—rooted in equity, financial inclusion, and sustainable change.

She is the author of Success Is in Your Reach, a powerful call to action inspired by her journey from public housing to corporate leadership. With an MBA, BSBA in Finance, and executive education from the Wharton School and ABA Stonier Graduate School of Banking, Jada empowers entrepreneurs, corporate teams, and emerging leaders to lead with authenticity, courage, and faith. A Pittsburgh native now based in Charlotte with her husband and son, she is a beacon of purpose-driven leadership and proof that success can be transformational.

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Debbie Mitchell

Senior Director of People Operations at National Wildlife Federation

Speaker
Host Committee
Moderator

Debbie Mitchell is a natural connector who’s built a career on aligning people with the right opportunities. With over 20 years in Human Resources, she has led at the senior and executive level across EdTech, hospitality, nonprofits, and pro sports—working with organizations like the Dallas Cowboys, American Red Cross, and Horseshoe Casinos. No matter the industry, her passion remains helping others discover and use their strengths.

She is the founder of Recent Grad Launch Pad, guiding young professionals through early career challenges, and Live Gifted/Lead Gifted, a platform empowering individuals and teams to lead with authenticity. A proud member of “Nerd Nation,” Debbie earned her Urban Studies degree from Stanford and a Master’s in Communication from Northwestern. She’s served on nonprofit boards, volunteers with youth-focused organizations, and considers her most rewarding role to be mom to her daughter, Victoria.

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April Stallworth

Chief of Staff at T.D. Jakes Enterprises

Speaker
Host Committee
Moderator

April Stallworth is a respected leader, public speaker, certified Christian life coach, trainer, and business professional. April currently serves as Chief of Staff at T.D. Jakes Enterprises. This is a pivotal role where she enhances the organization's operational dynamics and overall effectiveness. In this capacity, she assumes responsibilities for orchestrating executive communications, refining operational workflows, and helping to foster seamless collaboration across the extensive group of entities under the T.D. Jakes Group umbrella. Outside of her full-time role, April specializes in providing group coaching services, training workshops, and speaking before global organizations. April has worked extensively with high school students, single and teen parents in historically excluded and under-served regions, and women of all ages and backgrounds. 

Her teachings are focused on transformation, finding your purpose, healthy relationships, winning success principles, holistic self-care, and combating the many systems of racial injustice and oppression. April is proud to serve as a Propel Women Cohort Coach. An avid believer in the power of education, April holds an Associate degree in Office Management, a Bachelor’s Degree in Management, and a Master of Arts degree in Management & Leadership. April is originally from the great state of New Jersey but currently resides in the Dallas, TX, area. She is the boastful mom of one daughter, Imani Davis. Imani is a creative storyteller and Film Programmer in Los Angeles, CA.

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T.D. Jakes

Founder and Chairman

T.D. Jakes Enterprises

Speaker
Host Committee
Moderator

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Janell Stephens

CEO & Founder of Camille Rose

Speaker
Host Committee
Moderator

Janell Stephens is the founder and CEO of Camille Rose LLC, a pioneering natural beauty and lifestyle brand that began in her kitchen and evolved into a global phenomenon. Originally created to help treat her children’s eczema and dry hair, Camille Rose has grown into a multimillion-dollar business sold in over 300,000 retail locations worldwide including Target, Ulta, Whole Foods, and CVS.

Janell is a leader in clean beauty, wellness, and conscious entrepreneurship. She has been featured in Essence, WWD, The Real, and Strahan, Sara & Keke, among others. As a sought-after speaker, she brings insight on scaling a purpose-driven brand and inspiring others through beauty, wellness, and philanthropy—including through her Janell Ennis Stephens Foundation and Beauté Noir Festival.

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Mahisha Dellinger

Huzzy Smart Sips Founder, Former Founder of Curls

Speaker
Host Committee
Moderator

Mahisha Dellinger is the trailblazing founder of CURLS and the creator of Huzzy Smart Sips. A champion for clean beauty and wellness, she launched CURLS in 2002, building one of the most recognized natural hair care brands in the world. Her personal journey—from startup hustle to global success—has inspired millions, especially women of color seeking to build and scale businesses.

Dellinger is also known for her role on Mind Your Business with Mahisha on OWN and her nonprofit Black Women Making Millions Academy, which provides over $450 million in resources to Black women entrepreneurs. She’s a member of the Forbes Business Council and has spoken at Essence Fest, AT&T, PepsiCo, and Entrepreneur Magazine events. Her mission is clear: to help women succeed in life and business—without sacrificing wellness.

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John Hope Bryant

CEO of Operation HOPE and Activist for Financial Literacy

Speaker
Host Committee
Moderator

John Hope Bryant is a renowned entrepreneur, bestselling author, and global advocate for financial literacy and economic inclusion. He is the founder, chairman, and CEO of Operation HOPE, the largest nonprofit provider of financial literacy services in the U.S., and a leading figure in driving systemic economic change for underserved communities.

Known as “the conscience of capitalism,” Bryant helped make financial literacy an official policy of the U.S. government and inspired the renaming of a White House building to the Freedman’s Bank Building. He is a CNBC contributor, TIME Closers honoree, host of the iHeart podcast Money and Wealth, and the author of six books, including Financial Literacy For All.

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Beverly Robinson

Senior Executive Assistant
at T.D. Jakes Ministries

Speaker
Host Committee
Moderator

Beverly Robinson has over 40 years in Office and Administrative Support-Staff experience. Currently employed as the Senior Executive Assistant to Bishop/Chairman T.D. Jakes, at The Potter’s House of Dallas. She has over 35 years in ministry and business service. Holding  an Associate degree in Secretarial Science, prior to her current position, Beverly worked in the mental health field in various clerical capacities before serving as the Executive Secretary to the Dean of Academic Affairs at West Virginia State College.

Since 2003, Beverly has been a member of the Los Colinas Chapter of the International Association of Administrative Professionals (IAAP). For ten years, she served as the Co-Founder and Board Member of the non-profit organization C.E.A.S.E. Inc, (The Christian Executive and Administrative Assistant Support Staff Empowerment).  She also is returning for her 7 th year on the board of the Dallas/Ft. Worth. Admin Awards and in November 2024, received the Jeanette Castellano Lifetime Achievement from the Admin Awards. Beverly has been requested globally by managers and leaders to utilize her expertise and industry skills to promote change management in their businesses and organizations.

Exclusive Growth opportunity

Why Attend?

01

Gain access to capital to fuel your next stage of growth

02

Connect with industry leaders, investors, and like-minded entrepreneurs ready to support your journey

03

Learn from top experts sharing actionable strategies to scale, innovate, and thrive.

3 Days to Grow Your Business, Community & Impact

Exclusive Networking Experiences & Receptions designed to spark meaningful connections.

Inspiring Main Stage Keynotes from visionaries like Oprah Winfrey, T.D. Jakes, Vusi Thembekwayo, Jerry Lorenzo, Janell Stephens, Wallstreet Trapper, and more.

15+ Expert-Led Breakout Sessions covering scaling operations, marketing & brand storytelling, AI, and more.

Live On-Site Investment Opportunities—potential funding right at your fingertips!

REGISTER NOW

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CHOOSE YOUR EXPERIENCE

REgister Now

General Admission
Price:
$400
Includes:
  • Full access to sessions and workshops
  • Curated networking events with fellow entrepreneurs
  • Access to exhibitor areas showcasing innovative businesses and resources
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Vip Experience
Price:
$700
Includes:
General Admission benefits, plus:
  • Priority seating at all sessions
  • Access to exclusive VIP-only networking events, including investor connections
  • An intimate breakout session with select speakers for deeper engagement
  • Premium dining experience and designated networking events
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Executive/Platinum Access
Price:
$1200
Includes:
VIP benefits, plus:
  • Meet-and-greet session with industry leaders and influential speakers
  • One-on-one consulting sessions with business experts
  • A premium swag package with exclusive event merchandise
  • Priority entry to all events and sessions
REGISTER NOW
Legacy Circle
Price:
$7500
Includes:
Executive/Platinum Access, plus:
  • Luxury five-star hotel accommodations and local ground transportation (2 nights)
  • A personalized concierge service for seamless event participation
  • Exclusive networking opportunities with select speakers, investors, and fellow Legacy members
  • Private engagements reserved exclusively for Legacy Circle members
  • Special recognition as a Legacy Circle member throughout the forum
  • Luxury Swag Box from Serita Jakes Home
REGISTER NOW

Register

The Rhythm of Entrepreneurship

The Rhythm of Entrepreneurship

Schedule

*All details are subject to change.

THURSDAY,  JUNE 12

8:30 am
Doors Open & Registration Open
Register
10:30 am
Breakout Session I
  • Workshop A - McDermott Concert Hall (Meyerson Symphony Center) - The Equity Playbook: Winning in Business & Beyond
    • Access to capital, contracts, and connections isn’t a mystery—it’s a strategy. Learn how to navigate supplier diversity programs, secure game-changing partnerships, and build a business that drives both profits and impact.
  • Workshop B - Hamon Hall (Winspear Opera House) - Numbers Don’t Lie: Mastering Data to Grow & Scale
    • Successful businesses don’t guess—they track, measure, and adapt. This session breaks down how to use data insights to make smarter decisions, increase revenue, and attract investors without being a numbers expert.
  • Workshop C - Grand Hall (Hall Arts Hotel) - Beyond the Hustle: Building Accountability Systems That Drive Results
    • Vision is nothing without execution—and execution thrives on clarity. In this hands-on session, you'll learn how to build the metrics and accountability systems that separate the good from the great. Discover how to set meaningful KPIs, use tracking tools to stay aligned, and create routines that keep your team focused and your business moving forward, even in chaos.
  • Workshop D - Horchow Hall (Meyerson Symphony Center) - Innovate or Get Left Behind: Future-Proofing Your Business
    • The most successful entrepreneurs don’t chase trends—they create them. Learn how to stay ahead of industry shifts, embrace innovation, and position your business for long-term success.

Register
11:45 am
Lunch Break
Register
1:00 pm
Plenary Session I - McDermott Performance Hall (Winspear Opera House)
Register
3:00 pm
Breakout Session II
  • Workshop A - McDermott Concert Hall (Meyerson Symphony Center) - Digital Game Changer: Leveraging AI for Business Growth
    • In today’s world, AI isn’t optional—it’s essential. Learn how to embrace digital transformation, use AI tools, automate workflows, and integrate tech solutions that take your business to the next level. No tech background? No problem. This session is built for entrepreneurs looking to grow smarter, not harder.
  • Workshop B - Hamon Hall (Winspear Opera House) - Protecting Your Business: Cybersecurity & Data Privacy Basics
    • From online transactions to customer data, cybersecurity is a must for every business. This workshop will simplify cybersecurity best practices, protect you from cyber threats, and help you build trust with customers by keeping their data safe.
  • Workshop C - Grand Hall (Hall Arts Hotel) - Tech Your Way to Capital: How Innovation Attracts Investment
    • Want to get investors’ attention? Show them you’re future-ready. This session breaks down how smart use of AI, automation, and digital platforms can make your business more fundable. From improving your financial story with data-driven insights to leveraging fintech tools and digital marketplaces for alternative funding, learn how tech can be your strongest asset in securing the capital you need to grow.
  • Workshop D - Horchow Hall (Meyerson Symphony Center) - From Hustle to Empire: Scaling Your Business the Right Way
    • Growing a business is more than just adding customers—it’s about scaling sustainably. Learn the strategies to expand your operations, secure funding, and build a business that works for you, not the other way around.
Register
4:30 pm
Break
Register
7:00 pm
Plenary Session II - McDermott Performance Hall (Winspear Opera House)
Register

FRIDAY,  JUNE 13

8:00 am
8:00 am
8:00 am
Doors Open, Registration Open & Morning Networking
View details
9:30 am
9:30 am
9:30 am
Plenary Session III - McDermott Performance Hall (Winspear Opera House)
View details
10:30 am
10:30 am
10:30 am
Breakout Session III
  • Workshop A - McDermott Concert Hall (Meyerson Symphony Center) - Sustainable Growth Strategies: Thriving Beyond Year One
    • Surviving the startup phase is just the beginning—now it’s time to scale. Learn the secrets to sustainable, long-term growth, including financial planning, customer retention, and scaling at the right pace for your business.
  • Workshop B - Hamon Hall (Winspear Opera House) - The Gatekeeper’s Guide: How Entrepreneurs Can Show Up, Stand Out, and Seize Every Opportunity
    • As an entrepreneur, every interaction is a chance to open doors, secure deals, and build powerful relationships—but only if you know how to show up and maximize the moment. In this exclusive workshop, learn the insider strategies shared by top gatekeepers—those who manage access to industry leaders and decision-makers—to navigate high-stakes environments confidently and purposefully.
  • Workshop C - Grand Hall (Hall Arts Hotel) - The People Factor: Building a Winning Team
    • No business succeeds alone. Learn how to attract top talent, build an effective team culture, and develop leadership skills that help your business thrive. Whether you’re hiring your first employee or managing a growing team, this session will provide actionable strategies to help you lead with confidence.
  • Workshop D - Horchow Hall (Meyerson Symphony Center) - Adapting & Thriving: Staying Agile in a Changing Market
    • Markets shift, trends change, and challenges arise—but the best businesses know how to pivot. This workshop will teach you how to embrace agility, make data-informed decisions, and turn obstacles into opportunities for growth.
View details
11:20 am
11:20 am
11:20 am
Break
View details
11:45 am
11:45 am
11:45 am
Plenary Session IV - McDermott Performance Hall (Winspear Opera House)
View details
1:15 pm
1:15 pm
1:15 pm
Lunch Break
  • VIP, Executive Platinum and Legacy Luncheons, Invite Only
View details
2:00 pm
2:00 pm
2:00 pm
Q&A SESSIONS
View details
3:00 pm
3:00 pm
3:00 pm
Breakout Session IV
  • Workshop A - McDermott Concert Hall (Meyerson Symphony Center) - Brand Like a Boss: Storytelling Secrets for Business Growth
    • Your brand is more than a logo—it’s a movement. Learn how to tell a compelling brand story that attracts customers, builds loyalty, and turns your business into a household name.
  • Workshop B - Hamon Hall (Winspear Opera House) - Reinvent & Rise: Shifting Into a New Market or Business
    • Thinking about a pivot? Whether you're evolving your brand, entering a new industry, or building your next big idea, this session will show you how to make the leap strategically. Learn how to transition from one business or category into another—without losing momentum. Discover how to reintroduce yourself to your audience, expand into new markets, and build a brand that’s ready for what’s next.
  • Workshop C - Grand Hall (Hall Arts Hotel) - Collaboration is King: The Power of Partnerships in Business
    • You don’t have to do it alone. Learn how to forge strategic partnerships, collaborate with other brands, and create powerful business alliances that drive growth and visibility.
  • Workshop D - Horchow Hall (Meyerson Symphony Center) - Be Seen, Be Heard: Leveraging Media & Press to Grow Your Brand
    • From social media to major media outlets, your business deserves the spotlight. This session will teach you how to pitch your story, get featured in the right places, and use media to build your brand.
View details
4:30 pm
4:30 pm
4:30 pm
Plenary Session V - McDermott Performance Hall (Winspear Opera House)
View details

SATURDAY,  JUNE 14

8:00 am
8:00 am
8:00 am
Doors Open, Registration Open & Morning Networking
9:30 am
9:30 am
9:30 am
Plenary Session VI - McDermott Performance Hall (Winspear Opera House)
10:30 am
10:30 am
10:30 am
Seed Pitch Capital Competition, presented by Wells Fargo - McDermott Hall Performance Hall (Winspear Opera House)
12:30 pm
12:30 pm
12:30 pm
Closing Remarks - McDermott Performance Hall (Winspear Opera House)
1:00 pm
1:00 pm
1:00 pm
Nourysh Lunches (Off Site Locations)

DO YOU WANT DIRECT ACCESS TO CAPITAL INVESTMENTS DIRECTLY INTO YOUR BUSINESS?

BUSINESS INVESTMENT OPPORTUNITIES EXCLUSIVELY AT GOOD SOIL FORUM

At the Good Soil Forum, we’re investing over $500,000 into businesses like yours. Whether you’re seeking capital to scale or looking for strategic financial support, we offer multiple pathways to secure funding.

Opportunities Include:
Seed Pitch Competition, presented by Wells Fargo

A prime opportunity for entrepreneurs to showcase their businesses to investors and thought leaders while competing for funding to accelerate their growth.

Hello Alice Small Business Financing Marketplace

Access to microloans and other financing options, connecting entrepreneurs with 90+ lenders and financial institutions to fuel growth.Take your business to the next level—apply today!

Frequently Asked Questions

Frequently Asked Questions

Good Soil Forum 2025

What is the Good Soil Forum?

The Good Soil Forum is a premier conference that brings together entrepreneurs, business leaders, and investors to share resources, network, and grow their businesses. It includes workshops, panels, keynote speakers, and a pitch competition.

When and where is the Good Soil Forum held?

The Good Soil Forum will occur from June 12-14, 2024, at the AT&T Performing Arts Center

How do I register for the Good Soil Forum?

You can register for the Good Soil Forum by visiting our registration page.

Is there a registration fee?

Yes, there is a registration fee to attend the Good Soil Forum. Please visit our registration page for details on pricing and early bird discounts

Can I transfer my registration to someone else if I can’t attend?

Yes, you can transfer your registration to another person. Please contact our support team at harvesters@goodsoilmovement.com to facilitate the transfer.

What can I expect at the Good Soil Forum?

The Good Soil Forum features keynote speeches from industry leaders, interactive workshops, networking sessions, a marketplace, and a pitch competition for entrepreneurs.

Who are the keynote speakers?

This year’s keynote speakers include Tabitha Brown, Pinky Cole, T.D. Jakes, Charles D. King, Arian Simone, and Gina Paige. For a complete list of speakers, please visit our speakers page

Will there be networking opportunities?

Yes, the Good Soil Forum includes multiple networking sessions to help you connect with other entrepreneurs, investors, and industry experts.

What is the Seed Capital Pitch Competition?

The Seed Capital Pitch Competition is where selected entrepreneurs present their business ideas to a panel of judges for a chance to win seed funding and mentorship.

How can I participate in the pitch competition?

To participate in the pitch competition, you must apply by June 1. Visit our Seed Capital Pitch Competition page for eligibility criteria and application details;

What are the prizes for the pitch competition?

Prizes include $200,000 for first place, $100,000 for second place, $75,000 for third place, $75,000 for the best from Dallas, and $50,000 for the most improved. Additional prizes may be awarded at the discretion of the judges.

Are there hotel accommodations available for attendees?

Yes, we have partnered with several hotels near the event venue to offer discounted rates for attendees. Please visit our event page for more information and booking details.

Is parking available at the event venue?

Yes, parking is available at the event venue. [Include details about parking fees, if applicable.] For information about parking at the AT&T Performing Arts Center, please visit their website. For information about parking at the Morton H. Meyerson Symphony Center, please visit their website. Additional surface-level parking, garages, and options are found here.

What are the security measures in place for the event?

You can find the full procedure document HERE

Will food be available during the event?

Yes, food will be available during the event. For all guests, this includes breakfast, lunch, and snacks. Our food truck vendors include G Texas Catering, Smokin Ace BBQ, Brick and Ember, Carpenter's Mobile Bistro, and So Icy, offering a variety of cuisines, including seafood, BBQ, pizza, American cuisine, and desserts. VIP, Premier, and Legacy Circle guests can access exclusive dining opportunities.

Will Wi-Fi be provided at the event?

Yes, complimentary Wi-Fi is available for all guests.

Is the event recommended for children?

No, the event is not recommended for children.

What should I bring to the event?

We recommend bringing business cards, a notebook or laptop for taking notes, and an open mind for networking and learning opportunities. The dress code is business casual.

How can I contact the event organizers if I have more questions?

You can contact us via email at harvesters@goodsoilmovement.com. Our team is here to help with any questions you may have.

Where can I find updates about the event?

For the latest updates, download Good Soil HQ, follow us on social media, and check our website regularly.